Atlantic 252 ‘The Longwave Monster’ was a radio station licensed by the Irish Goverment and broadcast on 252 Longwave across the UK and Ireland.  

The station came on air in September 1989 and ceased broadcasting in January 2002.  I spent two years working at the station as a presenter (Dan Francisco/The Cisco Kid) and audio producer from September 1995 to November 1997.

Below are some pictures and audio memories of what was an exciting time to be involved in the pop music playing quasi-national radio station!

There are plenty of airchecks online to listen to, but what did the station actually sound like on an average day?

Have a listen to a couple of hours from October 1997, Hollywood Haze and Beverley Hills presenting ‘Hold the Black Pudding’ at breakfast time (with special guest Natalie Imbruglia) plus a bit of Nails Mahoney on mid-mornings…

A couple of stickers and a calling card(!) used as promotional items.

Promotional stickers including some for the ‘Hold the Black Pudding’ breakfast show fronted by Hollywood Haze and Beverley Hills.

Rajar figures from my Sunday morning into afternoon stint. Sadly it all went downhill from here!

‘The Story So far’ fact sheet.

Analysis findings following strategic research from early 1996.

Presenters plan for 1996 pages one and two…

…presenters plan for 1996 pages three and four.

Production basics 1995.

‘On Location’ entertainment feature introduction and music bed.  Played thousands of times throughout its run.

Listener promos from November 1995, voiceover by the late Henry Owens.

Various production from late 1995/early 1996 featuring the voice of Jim Merkel.

Parody song of OMC ‘How Bizarre’ used to promote The All New Morning Crew in 1996.  Featuring guest voiceover by legendary cleaner Rosie O’Reilly.

Promo for the ‘925 Magnificent Seven’ competition early 1996, voiceover by the late Henry Owens.

Top 7 at 7 countdown bed with introductory voiceover by classical actor Paul Bacon.  Using his voice against all the other stations using American voiceovers was viewed as a strange decision at the time, but certainly made the station stand out.

Animated A252 Logo, wish we’d had the technology available to make this back in the 90’s!